A stone’s throw away from a historic and famous tie shop, Marinella, and the Neapolitan promenade. From San Giorgio a Cremano, the village below the Vesuvius where they turned the family restaurant into a emblem of contemporary pizza, the two brothers (who equally share honours and obligations, without other partners, so as to be fully independent and base what they’ve built on sound family foundations, even for the future) arrive in Naples, and bring pizzas and fried food to the most chic neighbourhood in town.

It was a quiet launch, so as to perfectly fine tune what is expected to be not just a replica of the headquarters, (to be renovated in the next few months) but an even better finished and more modern evolution, without losing their roots and the idea of pizza being accessible to everyone.

A proof of this is given by the prices, which though adjusted to the costs of running this new location, are in line with the Neapolitan average: 6.50 euros for Margherita while it’s 5 at the headquarters. What is very different, however, is what surrounds the pizzas and the fried food (which arrive from the Vesuvian workshop).

There are 300 square metres divided into multiple rooms – on top of workshops, storerooms and underground cellars, serving 150 guests inside, and 60 outside. All this was created to offer the greatest comfort and a pleasant break, even beyond what’s in the plate.

Take the restyling of the rooms, respecting the original structure, even when they added soundproofing and airing features, or the super comfortable chairs; or the lighting around Vincenzo Zannini black and white photos of Naples, showing unusual and hardly cliché images.

And there’s also the partnership with Marinella, the designers of the staff’s braces and ties. They’ve hired 44 new staff members, coordinated by some of the Salvo‘s historic collaborators, given the two brothers have always paid lots of attention to training the staff and to service, so much so some did an internship at Francescana.


Luciana Squadrilli
source: http://www.identitagolose.it/news/view.php?id=104

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