We live in a world where we would like to go back in time, as if the last four months never happened; but we know, at the same time, we need new ways to organise and work together, to create scenarios of economic growth and of increasing wellbeing for people and the environment.

Can today’s pizzerias support themselves following the market dynamics of the past? I don’t think so, because new consumption behaviours are being born, as a response to new models of work, to more complex travelling, to a family and personal organisation that is being developed in an atmosphere of unprecedented uncertainty; all this in a social context made confused by fast-evolving laws and relationships that are affected, as never before, by a concern for one’s health and for that of others.

How are pizzerias reacting, to balance the reduced number of tables? What will be the response of contemporary pizzerias which, never as now, will need to proof they’re up for the task?

My expectations for the next edition of Identità di Pizza in Milan are very high, in terms of ideas, projects, new points of view, that can show alternative routes to success for Italian signature pizzerias.


Piero Gabrieli
source: https://www.identitagolose.it/ermes/newsletter/?id=320

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