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RASSEGNA STAMPA WEB
come e dove Petra arriva in tavola
RASSEGNA STAMPA WEB
come e dove Petra arriva in tavola
PizzaUp: history and future

PizzaUp ten years ago represented a sign of encouragement for all catering professionals, starting from us, inducing us to start a journey of quality in terms of ingredients, techniques and communication.

So as to release a great part of Italian pizza from junk food and become an example of a dish that is both popular, tasty and healthy. This starting from two basic ingredients without which there would be no pizza: flour and yeast.

Thinking back, ten years later, that task could only be taken by a mill, and with a pinch of pride I’d say it could only be taken by Molino Quaglia, which was already the only one in Italy that could put together a meticulous selection of wheat from the field, the presence of an established kneading and leavening school and the most advanced technology in Europe applied not only to wheat stone milling, but most of all to absolute decontamination from mould and natural toxins that are very dangerous for human health.

Later, edition after edition, PizzaUp condensed the enthusiasm of new pizza chefs who, having come into contact with the event and attending the activities organised by Università della Pizza throughout the year, made the messages and techniques learnt concrete, building together with us an alternative to "soulless pizza" and adopting the rules of the Manifesto della Pizza Italiana Contemporanea, written and shared by the most influential Italian wine and food journalists in the 2012 edition.

PizzaUp’s tenth anniversary thus arrives at a historic time, different from when it was born: today Italian contemporary pizza has a very precise look, as proven by the endless imitations, which once again “lack in soul”, of those who misappropriate labels and words so as to identify themselves and their products as gourmet without really understanding the basic idea and sharing the attention to real high quality research.

This is why PizzaUp will follow a double track this year: a version open to all, which is to spread the rules of pizzerias that want to acquire the same dignity as the best examples in Italian cuisine, starting from Dubai.

And a second version, scheduled on 15th and 16th February 2017, at Università della Pizza in Vighizzolo d'Este, reserved to our Petra Selected Partners, to get them involved in the continuous process of technical and technological development of our school, urging them to become an example of high quality in the world of Italian contemporary pizza.

Piero Gabrieli
source: 
http://newsletter.identitagolose.it/email.php?id=634

Leggi il testo integrale nel link FONTE (qui sopra)

 

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